Data-Driven Ads for New Dev Success
Turnkey digital strategies that give your Developer real-time data and clear results, turning marketing insights into sold units.
Under Pressure From the Developer to Move Units Fast?
Designed specifically for Compass agents working with ambitious developers, our tailored digital ad campaigns ensure your projects are showcased at their best.
From renderings to closing, the project’s digital presence will be adequately covered. We provide you access to an online live analytics portal that gives you seamless comms about your digital efforts and exposure.
Our Approach
-
Are you scrambling right before a client meeting to pull together all the latest stats and reports?
Our clients get access to a live analytics portal, updated dozens of times every day. You can track your campaign's performance and make informed decisions in real-time.
-
Does the client want to target international buyers from the UK, Dubai and Singapore?
We work directly with Google as our digital supply chain, which means our inventory spans the globe and reaches prestigious platforms like The New York Times, Financial Times, WSJ and CNN.
Our targeting techniques are custom designed to target demographics that you and your New Dev team deem to fit the potential buyer.
-
Does your project include amenities or property features for a very specific buyer? Perhaps a Car Collector's dream garage, Country Club access, proximity to Michelin Star restaurants, service quarters?
Digital Ads can reaches the audience you're looking for. We connect your ads with people based on the places they visit in real-life (Google Maps, Waze), the places they visit online (Google Search, Google Chrome) and the brands they have relationships with (Gmail).
-
Your marketing dollars are going in a hundred different directions. We understand that digital is critical, but it has to compliment lots of other vendors.
Our bread and butter is digital work in the <$1K price range.
Package #1: $500/mo
Small-Scale New Dev
Bespoke Advertising Package for Smaller Projects: pre-market or newly completed developments up to $50 million.
Live Analytics Dashboard: from renderings to closing, you’ll have access to an analytics portal for seamless communication about your marketing efforts and exposure.
Top-Tier Reach: feature the project in platforms like The New York Times, Financial Times, The Wall Street Journal, CNN, influential architecture and design magazines, and luxury lifestyle publications.
Sophisticated Targeting Strategies: Whether they are searching for "3 bedroom condos in Brooklyn" or "luxury condos in Connecticut," our sophisticated targeting strategies are designed to attract those who seek unparalleled living opportunities.
Package #2: $1,000/mo
New Dev Luxury Residences
Premium Targeting for $50-100M Projects: includes the benefits of the Small-Scale campaign detailed above, plus an International Buyer campaign.
Diverse Buyer Profiles: we reach all corners of buyer profiles at this price point, including international buyers for investment, frequent business travelers looking for East Coast second homes and domestic buyers trading up. Target specific profiles like Finance, C-Suite Execs and Tech.
Competitive Market Positioning: strategic advertisements that target buyers looking into rival projects. When someone searches for competing developments ("One Manhattan Square condos for sale") your project will be prominently featured on the top of the Google search results.
Priority Projects & Branded Residences
Your On-Demand Digital Team
Projects come along that require a hand-crafted ads strategy, client collaboration, flawless execution and a team to meticulously manage the digital details for you. Agents tell us they appreciate having someone to bounce ideas off of, someone to get the work done and then join client calls to talk about it all.
Providing up to 6 hours of dedicated support every month, our team focuses on your top priorities. Acting as your digital partner, our expertise is in handling demanding clients, offering strategic guidance and coordinating with third parties.
Our personalized, high-touch approach to New Dev is $2,500/mo and includes your ad budget.
Choose your New Dev Package
Small-Scale New Dev
Per Month
$500
Up to $50M Projects
Image Ads to Unlimited Geographies
Top-Tier Reach (NYT, WSJ, CNN, etc)
Enhanced Targeting of Property Type
Avg Ad Views: 90,000
Avg New Dev Visits: 300
Luxury New Dev
Per Month
$1,000
Recommended for $50-100M Projects
All features of Small-Scale package
Enhanced Targeting of Buyer Profiles
Google Search Ads Targeting Rival Projects
Avg Ad Views: 115,000
Avg New Dev Visits: 350
Priority & Branded
Per Month
$2,500
For Demanding Projects and Clients
6 Hours of Dedicated Consulting Work
Fully Custom Digital Strategy
Video Ads, Geofencing, CRM, Retargeting
Will lead Marketing Calls with Developer
Includes Ad Budget
Frequently Asked Questions
-
Yes. We believe in all-in pricing with no setup fees.
-
Of course! These packages are tailored to the needs of New Dev projects but you can always decide to go with a standard package instead.
-
In our experience, it's been rare to have video assets for New Dev projects so YouTube Video Ads are included by default.
However, you can choose to swap out Image Ads for YouTube Ads in our Small-Scale package. You can also choose to swap out Image Ads or Google Search Ads for YouTube Ads in our Luxury package. -
Each package offers tailored features for different project scales.
The Small-Scale New Dev package ($500) includes image ads with unlimited geographies, top-tier reach, and enhanced targeting of property type. This means we'll be reaching prospective buyers that have a history of searching Google for "3 bedroom condos in brooklyn" and we'll be reaching them with image ads that will appear on premium websites.
The Luxury New Dev package ($1,000) includes all features of the Small-Scale package plus enhanced targeting of buyer profiles and Google Search ads targeting rival projects. This means we'll be paying a premium to reach a higher caliber of luxury buyer (both domestic and international). Developers especially appreciate that we can 'conquest' other projects and have their project appear when someone searches for a rival project.
Our Premium Priority & Branded package ($2,500) offers 6 hours of dedicated consulting, fully custom digital strategy, advanced ad technologies, and includes the ad budget. It's a personalized, high-touch approach. You'll work directly with Melanie for ongoing support, full customization and strategic leadership. Best of all, she'll be there to jump on calls with the Developer to give marketing updates. -
The price points we provide are suggestions, but you're free to use whichever package aligns the best with your situation.
For example, if you have a New Dev luxury project that's $15M it's likely to align the best with our Luxury package. -
Yes, we understand that project needs can change over time. You can upgrade or downgrade your package as needed. We recommend reviewing your package choice quarterly to ensure it still aligns with your project's current phase and goals. Contact us to discuss any changes you'd like to make.
-
The fully custom digital strategy is a comprehensive marketing plan tailored specifically to your project's unique needs. It includes in-depth market analysis, customized targeting strategies, bespoke ad creative, and a multi-channel approach that may incorporate various digital platforms based on your project's goals and target audience.
-
Of course! Hit the 'Contact Us' button at the top of the page to schedule a time with our team.